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Agape Florals

Brand and Visual Identity, Art Direction, 2026

Client Background

A floral atelier founded on the belief that love is action. Through sculptural arrangements and thoughtful floral experiences, the brand brings together artistry, emotional connection, and elevated craftsmanship. The vision moves beyond traditional floristry to create a vibrant, ethereal world where flowers become enlightening expressions of love and beauty.

Brief

I developed a visual identity that reflects Agape Florals' maximalist expressions, divine feminine, and editorial positioning. The project explored biomorphic forms, rich colour, animal patterns, tactile textures, and fashion-inspired art direction to create a world that is easily distinguished from other floral arrangement brands. 

Deliverables

  • Brand Philosophy

  • Visual Identity System

  • Logo Suite & Custom Logo Type

  • Curated and Treated Imagery Collection

  • Art Direction

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